The exciting thing about branding is starting a new identity from scratch. In the case of rebranding, it’s giving something old and tired a new lease on life.
What’s not quite as fun are the million-and-one fiddly details that go into the exercise.
When it comes to choosing colors, people are almost always confident about what looks good on them. After all, they’ve had years to experiment with every shade possible, and know for a fact what works and what doesn’t.
The same can’t be said for picking brand colors. Not only do you not have the luxury of time to experiment, it’s very easy to get things horribly wrong. So we tend to leave color decisions to the experts, ie the agency or the graphic designer.
That said, dabbling in the parts of the color picking process is educational and fascinating, especially if you’re a person who has always been intrigued by colors, color psychology and the like. But if colors bore you, then think of the 5 tools below as simplifiers of irksome tasks, like making your Powerpoint deck look more professional.
With crowdfunding transaction values expected to hit $1.04 billion in 2018, it’s tempting to think that with a bit of elbow grease and a lot of social buzz that any entrepreneur could have a slice of that enormous pie.
There are reams of information on how to create a successful crowdfunding campaign, how to pick the best crowdfunding platform and the most successful crowdfunding projects. They’re packed with detail and offer so much great advice that you don’t need another blog post regurgitating what was said.
You may, however, want to take a closer look at a current (2018) case study of a campaign that worked. This campaign is Wado, a line of sustainable sneakers created by a trio of Barcelona-based entrepreneurs. The Kickstarter campaign goal in March was to raise 11,000 euros or about $13,500. Instead the campaign raised 363,761 euros or nearly $447,000.
Desserts that are a doddle to make, fail-safe delicious and visually stunning are thin on the ground. If you add another crucial requirement -- easy to assemble during or after a meal -- where do you find such a unicorn, apart from the chiller section at the grocery?
People, this is that dessert.
There was a time when ladies had dressing tables, ostensibly for applying makeup but also to display a collection of perfumes. Which rather explains why the perfume bottles of old were staggeringly beautiful -- they were meant to adorn, not just function as containers.
In this day and age of 3-1-1, we have stopped thinking of perfume bottles, mainly because they have become an encumbrance. Who hasn't skipped buying scent because decanting it into a travel atomizer would be too much trouble? Who hasn't sighed and said 'I wish my scent was a solid?'
On November 28, 1973, American designers Halston, Bill Blass, Stephen Burrows, Oscar de la Renta and Anne Klein won over the French fashion world with a show in France that made history.
Ah the 80s. The decade of Madonna, Dippity-Do gel and acid wash jeans, once derided for its alleged lack of style, has triumphantly resurrected in a wardrobe staple no one would have predicted: Footwear.
When my sister and I started our Etsy shop, we had no clue on how to make our products stand out among the 45 million sold by 1.9 million sellers.
Happily we managed to sell half of our stock within 3 months of operation, during one of the most competitive retail seasons of the year, a development we hadn’t expected.
Stir-fries are the original fast food. If you are allowed into a Chinese restaurant’s kitchen, do visit, if only to marvel at the satellite-dish sized woks that shoot out flames to the ceiling when in use. The acreage of a wok and its ability to heat up in seconds mean food can be seared and cooked in minutes, retaining freshness and flavor.
This recipe is an old standby for its tastiness and versatility. You probably have all the ingredients right now in your pantry and refrigerator. The classic take would be to buy 5 Hong Kong dollars’ worth of deep-fried pork at the corner charcuterie, use that as seasoning for a boatload of vegetables, and have a feast. Think of its possibilities for leftover rotisserie chicken and veg.
Pitching to the press must count as one of the more nerve-wracking tasks in marketing.
Trolls on your Facebook brand page? Par for the course. Disparaging comments on your blog posts? Comes with the territory.
Having a journalist hang up on you? You’ll be smarting from the rejection for days.