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The Only Stir-Fry Recipe You’ll Ever Need

Stir-fries are the original fast food. If you are allowed into a Chinese restaurant’s kitchen, do visit, if only to marvel at the satellite-dish sized woks that shoot out flames to the ceiling when in use. The acreage of a wok and its ability to heat up in seconds mean food can be seared and cooked in minutes, retaining freshness and flavor.

This recipe is an old standby for its tastiness and versatility. You probably have all the ingredients right now in your pantry and refrigerator. The classic take would be to buy 5 Hong Kong dollars’ worth of deep-fried pork at the corner charcuterie, use that as seasoning for a boatload of vegetables, and have a feast. Think of its possibilities for leftover rotisserie chicken and veg.

The Only Stir-Fry Recipe You’ll Ever Need

1/3 cup stock

3 tablespoons oyster sauce (available in most groceries)

1 tablespoon soy sauce

A squeeze of lemon juice or a tablespoon of cooking wine (I use Xiaoxing but you can also use sherry)

Vegetable oil

1/4 to 1/3 cup protein (see notes below), chopped into bite-size pieces

Two or 3 cloves of garlic, minced

3-4 cups leafy vegetables. chopped

Sesame oil

Optional: Chili, ginger

Combine the stock with the oyster sauce, soy sauce, lemon juice or cooking wine in a medium bowl. Coat your wok with oil and turn up the heat to maximum. Once the oil is shimmering, toss in the chicken, pork or beef and stir-fry furiously until their surfaces turn white. Carefully lift out the meat and dump it into the bowl with the stock solution.

Tip in the garlic (with the chili and ginger if using) and stir-fry rapidly. Add the vegetables and stir-fry until the leaves turn a brilliant green. Return the meat to the wok, including the stock solution. Clap on the wok’s lid and let the mixture steam for a minute or two. Uncover the wok and dribble sesame oil; toss to coat. Serve.

Notes

Any protein will do for this recipe but there are differences in when they’re added. I normally use two cubed chicken thighs. When using pork and beef, slice them into chopstick-appropriate strips and only add them after the vegetables, not before. Otherwise they’ll overcook.

Delicate seafood like fish might fall apart in this recipe. You can sub prawns or squid.

If you’re using tofu, opt for extra-firm tofu and fry the cubes first until they develop a nice, brown crust.

This recipe is best for leafy vegetables like bok choi, baby bok choi (my favorite), Napa cabbage, even romaine lettuce. You can also substitute broccoli or cauliflower. Fleshy vegetables like eggplant and squash require more time for cooking so you’ll need to adapt the timing as needed.

Feel free to combine vegetables. I’ve used asparagus and bell peppers with success.

Experiment with the seasonings. I’ve mentioned chili and ginger, but you could add grated lemongrass and cilantro for a Thai-inspired touch. You can also sprinkle fried garlic or onions for added crunch.

Wok cooking and maintenance

Have all the ingredients ready before you even start cooking. Stir-frying is maniacal and there’s no time to step back from the hob to chop or mix.

The number one reason for wok fails: It wasn’t heated up enough. When it’s devilishly hot, the wok sears the food, locking in the juices so it becomes tender. A namby-pamby temperature means the ingredients absorb the oil instead of getting cooked in a flash.

Don’t have a wok? Pass up a non-stick wok. It heats up poorly and is a lot more expensive than a traditional carbon steel wok. The latter is a workhorse and will last you many years with the right maintenance.

Season your carbon steel wok to make it non-stick. After cooking, don’t leave food for long periods in the wok. Wash the wok, dry it, heat it up on the stove and coat it with oil using a wadded up paper towel and tongs.

 

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The Little Black Dress And 9 Other Innovations Credited To Coco Chanel

August 19 marks the 135th birthday of Coco Chanel, the milliner-turned-fashion designer whose style ethos remains uncannily modern year after year.

Everyone is familiar with Chanel, the brand, but not everyone knows that the house’s founder was behind some of the 20th century’s most iconic classics. Below are just 10 of these innovations credited to Coco Chanel.

1. Dropwaist dresses

Marion Morehouse

A Chanel-clad Marion Morehouse, the third wife of poet e.e. cummings, photographed by Edward Steichen in 1926. She was said to be the first true supermodel.

At the turn of the 20th century, women’s fashion was both ornate and uncomfortable. Hats were enormous, embellished with flowers, feathers and gauze. A stylish silhouette meant corsets maids had to lace one into, whaleboned bodices and triple-strapped pointed shoes that could only be fastened with a button hook. Walking was a struggle with yards of fabric getting entangled in legs.

In 1916, Chanel debuted a new silhouette that was positively rebellious. Her dresses were shorter, revealing a woman’s ankles, and had no waists. Instead, there was a scarf or belt that was loosely tied at the hips, making corsets obsolete and allowing women to breathe free.

Chanel reportedly said ‘I gave women’s bodies their freedom back’, but ironically the dropwaist dress gave rise to a different, equally tyrannical species of shapewear. Breast-binding bras came into vogue as women tried to achieve the sleek, lithe profile necessary to carry off the ‘charming chemise’, as American fashion editors called it.

2. Bobbed hair

Chanel's bobbed hair through the years

Chanel sported a bob pretty much throughout her life. Photos from Chanel and Her World by Edmonde Charles-Roux and A Matter of Style by Valeria Manferto de Fabianis.

In 1917, Chanel adopted the polarizing haircut that took the female world by storm when Irene Castle had her hair shorn. Bobbed hair was a radical departure from the long tresses of yore. It was frowned upon by the older generation, who assumed that women with bobbed hair were ‘fast’ and disreputable. Flappers took to it as they took to the drop waist dress, driving and smoking.

Chanel stuck to her signature hair style throughout her life, accenting it with head gear like cloche hats, berets and ribbons. A bob was liberating, modern and a very visual break from the past, themes that were consistently reflected in Chanel’s fashions.

3. Trousers for women

Coco Chanel 1929

Coco Chanel and her friend, opera singer Marthe Davelli in trousers, circa 1929. Photo from Chanel and Her World by Edmonde Charles-Roux.

If bobs were polarizing, women wearing pants was an outrage in Chanel’s younger years.

As early as 1912, Chanel was wearing jodhpurs that she had borrowed from a groom and copied by a tailor. At that time, women who rode horses did so wearing their long hair fully coiffed under a top hat, clad in society-approved apron skirts that concealed breeches. They also rode side saddle, as befitted ladies of good breeding.

Chanel had started wearing sailor’s pants in Deauville, where she opened a boutique in 1913, as a modest alternative to the cumbersome swimwear of the Edwardian era. At the cusp of the 1930s, Chanel introduced trousers for women that were loose and elegant, yachting pants as they were soon to be known.

4. The little black dress

Chanel little black dresses

The little black dress that started it all in 1926 and Chanel working on its reincarnation in the 1950s. Left photo via Chanel and Her World by Edmonde Charles-Roux and right photo from A Matter of Style by Valeria Manferto de Fabianis.

Arguably the most famous little black dress would be Audrey Hepburn’s Givenchy sheath in Breakfast at Tiffany’s. The distinction of creating the little black dress in the first place though, belongs to Coco Chanel.

The illustrated black dress on the left was featured in Vogue’s American edition in 1926. The magazine predicted that this sheath of crepe de chine would become a uniform for women, a concept that was radical in itself. Vogue argued that one would not hesitate to buy a car that looked similar to other cars on the road if it was known for its quality. ‘Here is a Ford named Chanel,’ Vogue said.

The reception to the little black dress was as divisive as drop waist dresses, bobbed hair and pants on women. Male journalists bemoaned the loss of bosoms, waists and bums. Two more Chanel LBDs were featured in French Vogue in 1927, both dropwaist, knee-length and sleeveless, spurring one of the biggest names in fashion then, Paul Poiret, to utter his most famous lines:

‘What has Chanel invented? Poverty de luxe. Formerly women were architectural, like the prows of ships, and very beautiful. Now they resemble little undernourished telegraph clerks.’

5. Costume jewelry

Verdura cuffs for Chanel

Original Verdura Maltese cross cuffs from 1930 created for Chanel. Photo from Vintage Jewelry Design by Caroline Cox.

With the advent of the little black dress, a new canvas was born that begged for adornment. Wearing full-on jewels though was a hallmark of the past; Chanel’s brilliant idea was to use glass instead of real gems. One of the quotes attributed to her on the subject was ‘I love fakes because I find such jewelry provocative, and I find it disgraceful to walk around with millions around your neck just because you’re rich.’

Chanel’s boutiques started selling fake jewels in 1921, but really came into their own when the designer collaborated with Maison Gripoix, a firm known for its glass jewelry. The poured glass gems were striking, designed to evoke different stylistic periods from Byzantine to Art Deco.

One of the most recognizable costume jewelry pieces made for Chanel were the Maltese cross cuffs created by Fulco di Verdura who started his career at Chanel as the head of textiles. Chanel had passed him jewels given to her by Grand Duke Dimitri, her former lover, to be reset. Verdura crafted the gems into dramatic, hinged cuffs that became a Chanel signature.

6. Sunbathing

Chanel sunbathing

Chanel sunbathing with sister Gabrielle in 1918 (left) and ‘elegant internationals’ sunning themselves in Tangier in 1964. Left photo from Chanel and Her World by Edmonde Charles-Roux and right photo from Look Magazine, January 1964.

Tans were a no-no in young Coco’s time. Brown skin implied that you had to labor outdoors for a living, while a lily-white complexion indicated an aristocratic existence where zero work was involved.

This view changed in 1923 when Chanel, now a confirmed celebrity, accidentally got sunburned on a cruise in the Riviera. The photographs of her with bronzed skin gave rise to a new beauty ideal. Tanned skin now meant wealth and status — only the rich could hang out on beaches throughout the year while the masses shivered at home.

Sunbathing became so fashionable that even Vogue back in 1927 had their say on it. ‘One has to be sunburned smartly, and to be so, one must needs make a serious business of it: First of acquiring it, then of dressing for it. And those who don’t recognise the importance of this credo are apt to be more sunburned than smart.’

7. Shoulder bags with chain straps

Catherine Deneuve Chanel

Catherine Deneuve with Johnny Hallyday. That’s a Chanel bag nestled under her arm.

The most coveted It Bag in the world is Chanel’s iconic 2.55 flap bag, named after the date that she unveiled it in February 1955. Legend has it that its bordeaux lining was inspired by the clothing she wore as an orphan on charity, yet this seems quite curious given the extent the designer went to in concealing her origins. Young women of means at the type of boarding school that Chanel attended, however, wore fine cashmere garments in a distinct garnet shade. Could the bag’s interior color have been inspired by them?

1955 was a memorable year for Chanel. The year before, she had launched her first collection after an absence of 15 years, an absence where Christian Dior was now the star of couture after introducing his New Look in 1947. Chanel’s designs seemed antiquated and severe in comparison, and the French press gave her 1954 comeback savage reviews.

Across the pond, it was a different story. Chanel’s new collection was warmly received by the American press and sold out on Seventh Avenue. Against all odds the out-of-touch couturiere was back in demand, her style philosophy — ‘A garment must be logical’ — making complete sense to a new generation.

The 2.55 bag she launched in 1955 embodied the chic functionality Chanel sought in every thing she produced. Every feature was thoroughly thought through. For example, the chain straps acted as jewelry while their shoulder length freed up women’s hands.

Through its many iterations through the decades, Chanel’s quilted bag remains a constant style aspiration, proof of the enduring genius of its design. Only perhaps Hermes’ Kelly and Birkin bags are as recognized and coveted, having also stood the test of time.

8. Tweed suits

Chanel tweed suits through the ages

Chanel tweed suits through the ages, left to right: Snappy ensembles featured in Vogue, January 1964; an abbreviated pastel jacket and skirt from Vogue, March 1990; style blogger Alexandra Lapp in the modern incarnation of jeans and Chanel jacket.

Another great example of Chanel’s appropriation of an unassuming medium and repurposing it into a timeless creation is her signature tweed suit.

Tweed is a sturdy woolen fabric normally associated with outdoor pursuits such as hunting, shooting and cycling. When Chanel took up with her English lover, the Duke of Westminster, in the mid-1920s, she liberally borrowed his tweed jackets for outdoor activities. It must have been these tweeds that inspired her to create her first tweed garments in the 1930s, and eventually the skirt suit that became a hallmark of her design house.

Charming as it is, Chanel suits are designed with engineer-worthy functional rigor. For example, a slim chain is sewn into each jacket’s lining at the hem, weighing down the garment for a perfect silhouette. It’s just one of the many fastidious details Chanel introduced that put her designs in a league of their own.

9. The two-tone shoe

Chanel two-tone shoes

Chanel’s two-tone shoe is both versatile and flattering.

The little tweed suit. The cascades of faux pearls. The quilted flap bag with chain handles. All these are elements in a quintessential head-to-toe look that, although aped by many, will always be attributed to Chanel. And that look is punctuated by the two-tone shoe that she introduced in 1957.

Sporting a sensible heel, the shoe had a beige body that seemed like an extension of the foot, ending in a black cap toe. The silhouette was immensely flattering, visually lengthening the leg. ‘We leave in the morning with a beige and black, we lunch with beige and black, we go to a cocktail party with beige and black,’ Chanel reportedly said during the shoe’s launch. ‘We are dressed from morning to night!’

Like the 2.55 bag, the two-tone shoe sports a new look season after season while retaining its core stylistic elements.

10. Synthetics in fragrance

Catherine Deneuve for Chanel No. 5, 1977

Catherine Deneuve in a Chanel No. 5 ad from 1977

Before the 1920s, women’s fragrances were powdery, floral, single-note concoctions that were at stark odds with Chanel’s bold designs. She teamed up with premier perfume blender Ernest Beaux in 1921 to create a fragrance that would be like no other.

Beaux played around with multiple notes and, among the samples he provided the designer, one was truly unique. It contained aldehydes, synthetic compounds that added a mesmerizing sparkle to the natural essences. This scent didn’t smell like a rose or a lily. It smelt complex and memorable, like a woman.

It was this sample, the fifth that Beaux presented, that captivated Chanel. Hence the name Chanel No. 5.

Chanel broke tradition not just with the use of aldehydes, which kick started the great aldehydic florals in history, but also with package design. No. 5’s rectangular bottle was minimalist, almost severely so, and square, like a whiskey flask. It was the complete antithesis of the elaborate, sculpted crystal fragrance bottles that were characteristic of the time. Designed for the machine age, the bottle remains fresh and current nearly 100 years after its conception.

‘Elegance is refusal,’ is one of Chanel’s most famous quotes. Perhaps it is this maxim that is at the heart of her success, and why the looks she championed continue to endure.

Photo of Alexandra Lapp in Chanel first appeared on her fashion blog.

Use This Handy Asset Checklist For Branding or Rebranding

The exciting thing about branding is starting a new identity from scratch. In the case of rebranding, it’s giving something old and tired a new lease on life.

What’s not quite as fun are the million-and-one fiddly details that go into the exercise.

Stuff like:

  • Are the design team and me talking about the same thing? Like, is a stacked logo a square logo?
  • Are we covering all the items we truly need? Are we forgetting some that are actually important or, conversely, overdoing it and thereby incurring more expense?
  • Are we all on the same page about approval circuits and building in approval time before launch?

There are many excellent and free branding brief templates to furnish your agency or designer, such as this one from FreshSparks. What’s not so common is a laundry list of all the assets that should be covered by the process. A list sets the foundation for budgeting, timing and organizing. A list grounds you.

So here’s my version that I’ve used several times, from rebranding a 44-country international firm to creating a brand new identity for a digital agency. You can download it as a Word doc as well.

It’s a rare case where all items on this list will be checked off. B2B companies would require more of the digital templates while an e-commerce outfit would need a fuller range of ad formats. Feel free to adjust as necessary.

Logo/brand mark

Tesla logo guidelines

Tesla’s brand guidelines specify the amount of clear space required around the brand mark, as well as where it should appear. For example, the logo should never be placed on a highly patterned background or photograph is

  • Landscape
  • Portrait
  • Square/stacked
  • Black and white
  • Reverse
  • Favicon

Files should be in as many formats as possible: JPG, PNG, EPS, AI. Include sizes that can be used for larger formats such as outdoor signage and as small as a favicon. The wide range of measurements will test the skill of your designer, as the brand mark has to look good at 16px (a favicon’s size) as it would wrapped around the side of a building.

Fonts

Beats By Dre typography example

Beats By Dre’s typography embodies its brand: Solid and contemporary, almost masculine.

  • Serif
  • Sans serif

A normal number of fonts to start with would be two, a serif and a sans serif that complement each other. Depending on the brand’s needs, you may also want to commission a script or another distinct font for headlines.

Exercise good sense in choosing fonts. The more fanciful or rare ones require a license which can be cost-prohibitive when purchasing it for multiple users.

In addition, clients who do not have these fonts in their systems will find that any documents you sent them have defaulted to Times New Roman or Arial, not to mention the formatting has all gone off. Remember that Google Fonts are good looking and free!

Color palette

AirBnb color palette

AirBnB’s color palette has 9 shades but 6 shades is a good number to start with.

  • Dominant color 1
  • Dominant color 2
  • Accent color 1
  • Accent color 2
  • Accent color 3
  • Accent color 4

Picking brand colors must be one of the most enjoyable parts of a brand exercise. If you want to play around with colors yourself, have a go using these tools.

Digital templates

Future Prospect Powerpoint template

From cover slide to bullet styles, your PowerPoint presentation should be consistent with your brand. Future Prospect PowerPoint template by Jumsoft.

  • Letterhead
  • PowerPoint or Keynote presentation
  • PowerPoint or Keynote charts – Pie, bar, stacked bar, line, etc.
  • Infographic
  • Icons
  • One-page brochure
  • White paper
  • Invoice
  • Receipt
  • Email signature
  • House ads – Leaderboard, mobile leaderboard, wide skyscraper, large rectangle, medium rectangle, billboard

Digital templates are the workhorses of your brand asset library. In the absence of guidelines, users tend to put their own creative stamp on common documents. Nip these in the bud by providing a full spectrum of branded applications.

Social media assets

Aman Instagram account

Aman’s Instagram account is serene and luxurious, just like the resort company itself.

  • Headers – Facebook, Twitter, Instagram, Pinterest, LinkedIn
  • Profile photos
  • Social ads

Normally social media assets are cobbled together internally by the marketing or social media team. If so, it never hurts to run mockups by the brand steward or designer to gauge brand cohesiveness. Future iterations can then be created with pointers in mind.

Stationery

Jukebox Print cards

Print can be a surprisingly strong way to anchor your brand. Cards by Jukebox Print.

  • Business card
  • Letterhead
  • Letter envelopes
  • Window envelopes
  • Catalog or document envelopes
  • Invoice
  • Receipt
  • Note card or compliments slip
  • Presentation folder
  • Mailing label
  • Brochure

We like to think that print has gone the way of the mastodons, but marketers are discovering that in the mad rush to go digital, emptier mailboxes mean better opportunities to showcase your brand. Did you know that direct mail as a percentage of all mail went up in 2016? And never underestimate the power of the humble receipt to carry brand messaging.

Corporate signage

Slack offices Toronto

Lobby signage doesn’t have to be boring. Slack offices in Toronto, courtesy of Office Snapshots.

  • Lobby signage
  • Directional signage
  • Glass vinyl graphics
  • Exterior signage
  • Event signage

Think of signage as another canvas for your brand. How can you use that space to communicate your brand’s key attributes?

Trade show assets

Ray Ban tradeshow booth

This Ray-Ban tradeshow booth certainly turned heads at an ophthalmology conference in Milan. Photo courtesy of Trive Digest.

  • Retractable banners
  • Trade show booth
  • Table drapery

Apart from their networking benefits, conferences and trade shows are prime opportunities to build brand awareness. You may not have the budget of Ray-Ban in creating a stunning booth, but never underestimate how a well designed retractable banner can stop traffic.

Other applications

New York Post gummy bears giveaway

People are still talking about this bucket of gummy bears that the New York Post gave away during Advertising Week 2014.

  • Branded premiums
  • Branded attire
  • Vehicle wrap
  • Photography
  • Other application 1
  • Other application 2

Want to make this list yours? Download it as a Word document.

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