The exciting thing about branding is starting a new identity from scratch. In the case of rebranding, it’s giving something old and tired a new lease on life.
What’s not quite as fun are the million-and-one fiddly details that go into the exercise.
With crowdfunding transaction values expected to hit $1.04 billion in 2018, it’s tempting to think that with a bit of elbow grease and a lot of social buzz that any entrepreneur could have a slice of that enormous pie.
There are reams of information on how to create a successful crowdfunding campaign, how to pick the best crowdfunding platform and the most successful crowdfunding projects. They’re packed with detail and offer so much great advice that you don’t need another blog post regurgitating what was said.
You may, however, want to take a closer look at a current (2018) case study of a campaign that worked. This campaign is Wado, a line of sustainable sneakers created by a trio of Barcelona-based entrepreneurs. The Kickstarter campaign goal in March was to raise 11,000 euros or about $13,500. Instead the campaign raised 363,761 euros or nearly $447,000.
When my sister and I started our Etsy shop, we had no clue on how to make our products stand out among the 45 million sold by 1.9 million sellers.
Happily we managed to sell half of our stock within 3 months of operation, during one of the most competitive retail seasons of the year, a development we hadn’t expected.
Pitching to the press must count as one of the more nerve-wracking tasks in marketing.
Trolls on your Facebook brand page? Par for the course. Disparaging comments on your blog posts? Comes with the territory.
Having a journalist hang up on you? You’ll be smarting from the rejection for days.