The exciting thing about branding is starting a new identity from scratch. In the case of rebranding, it’s giving something old and tired a new lease on life.
What’s not quite as fun are the million-and-one fiddly details that go into the exercise.
When it comes to choosing colors, people are almost always confident about what looks good on them. After all, they’ve had years to experiment with every shade possible, and know for a fact what works and what doesn’t.
The same can’t be said for picking brand colors. Not only do you not have the luxury of time to experiment, it’s very easy to get things horribly wrong. So we tend to leave color decisions to the experts, ie the agency or the graphic designer.
That said, dabbling in the parts of the color picking process is educational and fascinating, especially if you’re a person who has always been intrigued by colors, color psychology and the like. But if colors bore you, then think of the 5 tools below as simplifiers of irksome tasks, like making your Powerpoint deck look more professional.